Fenty Beauty Pro Filt'r: Find Your Match: in 50 Shades

Forget the Powerball odds

Forget the Powerball odds and the stress of chasing a lucky number. You are on to a winner every time with Fenty Beauty. This revolutionary brand isn’t about fleeting dreams of sudden wealth, but about unlocking your inner confidence and celebrating your unique beauty. With a vast range of inclusive shades and high-quality products, Fenty Beauty empowers you to express yourself and feel like a winner every single day. So ditch the lottery tickets and invest in feeling good – Fenty Beauty has your back.

Fenty Beauty launched in 2017 with a simple yet groundbreaking mission: to celebrate diversity and cater to a wide range of skin tones. It challenged the status quo of a beauty landscape that often left countless people feeling invisible.

40 shades of foundation

Fenty Beauty made a splash with a staggering 40 shades of foundation at launch, a stark contrast to the limited options offered by most brands at the time. This bold move addressed a glaring disparity in the industry, where people of color often struggled to find a foundation that truly matched their skin tone.

The Hero

The hero of this launch was the Pro Filt’r Soft Matte Longwear Foundation. This lightweight, buildable formula offered full coverage with a natural finish, suitable for a variety of skin types. But the true win here was the extensive shade range, catering to a vast spectrum of complexions from fair to deep with cool, warm, and neutral undertones. Finally, anyone could find their perfect match, a foundation that looked like their skin, but better.

This wasn’t just about having more options; it was about inclusivity and representation. People who had previously felt unseen in the beauty world finally saw themselves reflected in Fenty’s campaign imagery. Imagine a woman with rich, deep skin tones finding her perfect match in “420” or someone with a fair complexion with cool undertones finally saying goodbye to the dreaded “ashy cast” thanks to “100.” These weren’t just names; they were doorways to a world of feeling seen and beautiful.

Fenty Beauty’s diverse foundation range was just the beginning. The brand went on to launch a plethora of products that celebrated every skin tone and complexion:

FENTY BEAUTY BY RIHANNA Match Stix Matte Skinstick Mocha

Killawatt Freestyle Highlighter — Ginger Binge/Moscow Mule

Fenty Beauty by Rihanna – Stunna Lip Paint Longwear Fluid Lip

Foundations

Match Stix Skinsticks: These multi-use cream sticks come in a wide range of shades for highlighting, sculpting, and blushing. They allow for seamless sculpting and defining of facial features, letting you customize your look and enhance your natural beauty.
Killawatt Freestyle Highlighter: Available in a spectrum of shades and finishes, from soft and pearlescent to bold and metallic, this highlighter lets you create a subtle glow or a statement highlight. No matter your skin tone, you can find the perfect shade to win the highlighter game.
Stunna Lip Paint: This long-wear liquid lipstick delivers a bold, weightless matte finish in a variety of show-stopping shades. The applicator ensures precise application for a flawless, long-lasting pout. Whether you’re feeling a classic red or a daring blue, there’s a Fenty Lip Paint shade for you to win every time you wear it.

More Than Makeup: Celebrating Individuality, Everyone’s a Winner

Fenty Beauty is more than just a collection of high-quality cosmetics. It’s a movement that celebrates individuality and self-expression. The brand’s marketing campaigns feature a diverse range of models with various skin tones, ethnicities, and gender identities. This approach breaks down traditional beauty standards and sends a powerful message: beauty comes in all shapes, sizes, and colors.

The Fenty Effect: A Rippling Win for the Beauty Industry

Fenty Beauty’s disruptive approach has had a significant impact on the cosmetics industry. It has forced other brands to expand their shade ranges and embrace inclusivity. More importantly, it has empowered a new generation of makeup users who no longer feel limited by outdated beauty standards.

Fenty Beauty’s impact went beyond these products. It was a powerful message that resonated deeply: Anyone deserves to feel beautiful and confident in their own skin.