Testing Viral Beauty Trends: Do They Actually Work?
The rise of social media platforms like TikTok and Instagram has given birth to countless viral beauty trends. From slugging to soap brows, these hacks promise transformative results with minimal effort. But do they actually work, or are they just clever marketing ploys? In this article, we test the most talked-about trends to uncover the truth behind the hype and help you decide which ones are worth incorporating into your routine.

What Are Viral Beauty Trends?
Viral beauty trends are techniques, products, or hacks that gain rapid popularity through social media platforms. Often demonstrated by influencers or makeup artists, these trends can range from skincare routines to makeup tricks. Their appeal lies in their promise of instant results, affordability, or simplicity.
Popular Viral Beauty Trends Tested
1. Slugging for Hydrated Skin
- What it is: Applying a layer of petroleum jelly over moisturizer to lock in hydration.
- Does it work?: Dermatologists confirm it can help retain moisture, especially for dry or sensitive skin. However, it’s not ideal for acne-prone individuals due to its occlusive nature.

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2. Soap Brows for Fluffy Arches
- What it is: Using bar soap to set eyebrows in place, giving them a laminated appearance.
- Does it work?: This trend is effective for achieving a long-lasting hold and natural look. However, overuse can lead to skin irritation around the brows.

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How to Create Soap Brows: Step-by-Step Guide
Ready to achieve those bold, fluffy brows with the soap brows technique? Follow these easy steps to get the look:
Step 1: Prepare Your Spoolie
Start by slightly dampening the soap’s surface. Here’s how you can do it:
- Add a touch of water.
- Use a prep mist if you’re using a kit.
- Apply a couple of spritzes of setting spray for extra hold.
Your goal is a paste-like consistency, not a lather. Once achieved, glide a clean spoolie along the soap to coat the bristles, being careful not to overload it. Experiment with the amount until you find what works best for you.
Step 2: Shape Your Brows
With the soap-coated spoolie, begin brushing through your brow hairs:
- Brush upward and outward to lift the brows and create a fuller look.
- Use the spoolie or your finger to press the soap into your brows, helping lock them in place and achieving that laminated effect.
- For a refined edge, run the spoolie horizontally along the top edge of the brows to slightly angle the hairs down, giving them a polished appearance.
Be sure to work swiftly before the soap dries and sets the style.
Step 3: Fill and Define
Once set, examine your brows for sparse areas. Fill them in with your favorite brow product:
- Use a fine-tipped pencil or brush to draw precise hair-like strokes.
- Blend these strokes with the natural brow hairs for a seamless finish.
If you naturally possess voluminous brows, incorporating soap brow techniques into your daily routine can highlight this feature beautifully. Remember, practice makes perfect. Don’t be discouraged if it takes a few tries to master this look. The effort will reward you with effortlessly stunning brows. Keep experimenting to find what suits your hair type best. You’ve got this!
Choosing the Perfect Soap for Soap Brows
Creating soap brows requires selecting the right type of soap to achieve the best results. Here are some key factors to consider:
- Glycerin is Key: Opt for soaps that have glycerin as a primary ingredient. Glycerin, often derived from natural fats like vegetable oils, acts as a binding agent. When activated with a bit of water, it coats each brow hair, drying to seal in moisture. This not only ensures a glossy appearance but also keeps the hairs in place for a long-lasting, fluffy effect.
- Go for Clarity: Choose a transparent soap that applies clear on both your skin and brow hairs. This prevents any unwanted white residue and ensures your brows look natural. A clear soap will blend seamlessly into your desired brow shape without drawing attention to any product build-up.
When searching for the ideal soap, remember these criteria to make your soap brows stand out with a polished and enduring finish.
Achieve Full, Defined Eyebrows with Soap
Curious about using soap for that full, defined eyebrow look? Here’s a concise guide to perfecting the soap brow technique.
Step 1: Ready Your Tools
To begin, prepare your spoolie (a small, brush-like tool):
- Moisten the soap surface slightly by:
- Adding a touch of water
- Using a prep mist if available
- Spritzing with setting spray for extra hold
The goal is to achieve a goopy texture without creating a lather. Glide a clean spoolie over the damp soap to coat it evenly. Ensure you don’t overload it—just enough for good coverage.
Step 2: Shape Your Brows
With your spoolie ready, work on shaping:
- Brush the spoolie up through your eyebrow hairs. For a bold, fluffy look, direct the hairs upward.
- Press the spoolie or your finger gently over the brows to secure the position, akin to brow lamination.
- Run the spoolie horizontally along the top of your brows to slightly angle the hairs downward, ensuring a sleek appearance.
Be swift, as the soap will dry, setting the hairs in place.
Step 3: Add Definition
Once your eyebrows are positioned:
- Look for any sparse areas and fill them with your preferred brow product, like a thin pencil or a fine-tipped pen, creating natural hair-like strokes.
Embrace the Learning Process
If you’re new to this, remember that mastering the soap brow technique takes practice. Don’t worry if it doesn’t look perfect right away; getting familiar with the product and how it interacts with your hair type is key. With practice, you’ll achieve a look that’s both effortless and stunning. Keep experimenting, and soon enough, you’ll find your groove!
How to Fill in Sparse Eyebrow Spots After Setting Them
After you’ve set your brow hairs in place with soap, the next step is addressing any thin areas. Here’s a straightforward guide to achieving fuller, more defined brows:
- Choose the Right Tool: Opt for a fine-tipped brow pencil or a blade-like tool. These allow you to mimic natural hair strokes, seamlessly blending with your existing brows.
- Light, Hair-like Strokes: Use light-handed, upward strokes to fill in the gaps. This technique helps maintain a natural look while enhancing the fullness of your brows.
- Blend for Natural Finish: Consider using a spoolie brush to gently blend and soften the added strokes. This step ensures a cohesive, natural effect across your entire brow.
- Set With a Brow Gel: To keep your new look in place, apply a clear or tinted brow gel. This adds an extra layer of hold and enhances color depth.
By following these steps, you can easily transform sparse areas into fuller, well-defined brows that complete your look.
Ice Rolling for Puffiness
- What it is: Using an ice roller or chilled tool to reduce facial puffiness and tighten pores.
- Does it work?: Temporarily, yes. Cold therapy reduces swelling and gives the skin a refreshed appearance, but the effects are short-lived.

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DIY Lip Plumpers
- What it is: Applying cinnamon or other natural irritants to make lips appear fuller.
- Does it work?: While these hacks can create temporary plumping, they often cause irritation and dryness, making them less ideal for long-term use.

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Underpainting for Natural Glam
- What it is: Applying contour and blush beneath foundation for a more seamless and natural look.
- Does it work?: This technique provides a subtle, blended finish and is favored by makeup artists for creating dimension without harsh lines.

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The Science Behind the Trends
Many viral trends have roots in proven beauty techniques, while others are exaggerated for social media appeal. For example, slugging mirrors the effectiveness of occlusive moisturizers in dermatology, while ice rolling is essentially a modern take on cold compress therapy. Understanding the science can help you filter which trends are worth your time and which are just passing fads.
Are These Trends Safe?
While many trends are harmless, some can pose risks:
- DIY treatments: Using unregulated products or ingredients can damage the skin barrier.
- Overuse of techniques: Excessive exfoliation or plumping can lead to irritation.
- Misinformation: Trends often lack professional backing, so always research before trying new methods.

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How to Choose Trends to Try
- Skin Type Matters: Assess whether a trend aligns with your specific needs (e.g., dry, oily, or sensitive skin).
- Patch Test: Always test new products or ingredients on a small area to avoid adverse reactions.
- Professional Advice: Consult dermatologists or licensed professionals for guidance.

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Conclusion: Separating Fact from Fiction
Viral beauty trends offer exciting ways to experiment with your skincare and makeup routines. However, not all trends are created equal. While some deliver real results, others may overpromise and underdeliver. By testing trends thoughtfully and prioritizing safety, you can enjoy the benefits without compromising your skin’s health.

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FAQs Viral beauty trends
Q1: Which Viral beauty trends are the safest to try?
Trends like slugging, ice rolling, and underpainting are generally safe when done correctly and with suitable products.
Q2: Can viral trends damage my skin?
Yes, especially if the trend involves harsh ingredients, excessive exfoliation, or irritation. Always research before trying.
Q3: Are DIY trends effective?
Some, like simple hydration hacks, work well, but many DIY trends lack scientific backing and can cause harm.
Q4: How do I know if a trend is worth trying?
Look for professional endorsements and ensure it aligns with your skin type and needs.

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