Drive higher action in the lower funnel with our new suite of performance products. Brands are seeing better results—and now it’s your turn. Pinterest Performance Marketing
Presentation by https://ie.pinterest.com/WhereandHowResource/
More engaged audiences
The people who use Pinterest are here to take action. Both clicks and saves are up 50% year over year for our buyable content formats.1
More performing tools
Expanded solutions give you more ways to drive performance. Our new mobile deep link feature alone has helped brands grow conversions by 3x.2
More measurement clarity
New measurement solutions give a better look at channel impact. For example: The API for Conversions is helping brands to measure an average 28% increase in conversions attributed to Pinterest.3
It’s a new era for performance on Pinterest
Our expanded suite includes new products like mobile deep links and direct links, as well as improved shopping ads and an updated API for Conversions. Altogether, it’s easier than ever to design a strategy that works for your goals. Explore below to see our full set of solutions and product recommendations by objective.SalesWeb conversionsTraffic
Turn more browsers into buyers with ads boosting online or offline sales. For an even quicker set-up, check out our third-party ecommerce integrations.
Shopping ads
Display helpful details like pricing and availability right on your ad
Carousel ads
Show multiple related images in a single ad
Collections ads
Mix images and video in the same ad unit
Third-party ecommerce integrations
Connect an existing storefront to Pinterest to speed up your set-up
API for Conversions
Send conversion data directly to Pinterest for a more complete representation of Pinterest’s impact
Direct links
Streamline the customer journey with a single click from Pinterest to your site or store
Mobile deep links
Bring people directly to a URL in your native app
Sales case study
How a baking icon beat their benchmarks
Nestlé Toll House ran a festival-whereandhowresources.com/nestle-toll-house-pinterest-holiday-campaign-where-and-how-resources/campaign to reach eager bakers and potential brand buyers. They tailored ad creatives directly to sales goals, with “add to basket” CTAs and clear links to Nestlé’s own product pages.
Their thoughtful strategy brought sweet results. Results beat all expectations, delivering an 8% lift in incremental sales—Nestlé’s highest ever on Pinterest. They also reached new audiences, with 50% of incremental sales coming from new buyers.4
Clear, actionable results—even without traditional cookies
Measure campaign impact
Before you begin, make sure to implement the API for Conversions. This safeguards conversion tracking so you see the true impact of Pinterest ads. Once campaigns are live, use Pinterest Analytics for quick gut checks and campaign wrap reports.
Experiment and optimise
Test and learn so you can keep improving results over time. Solutions like incrementality tests help you isolate individual variables and iterate for future flights.
Assess channel impact
Develop a measurement system of truth that shows Pinterest’s impact relative to other touchpoints. Our approved measurement partner can help you run studies like multi-touch attribution or media mix modelling.
Jump-start success with our performance framework
We coach clients to success with our Path to Performance framework, summarised below. These tips are rooted in real platform data, and can help you optimise your campaign structure, testing strategy and creatives.
Adopt a holistic strategy
Optimise your product feed
Layer audiences and placements
Tailor creatives to lower funnel mindsets
Web Conversions
Pique their interest on Pinterest, then seamlessly move potential customers to your site or store. Visual formats with clear CTAs help motivate people to take that next step.
Carousel ads
Show multiple related images in a single ad
Collections ads
Mix images and video in the same ad unit
Third-party ecommerce integrations
Connect an existing storefront to Pinterest to speed up your set-up
API for Conversions
Send conversion data directly to Pinterest for a more complete representation of Pinterest’s impact
Direct links
Streamline the customer journey with a single click from Pinterest to your site or store
Mobile deep links
Bring people directly to a URL in your native app
Web conversions case study
New tools reveal 7x more conversions
Clothing retailer PacSun was already using Pinterest to reach potential customers. Now they wanted to increase actual conversions from Pinterest—and get better insight into what makes someone buy vs. browse.
Implementing the Pinterest for Salesforce Commerce Cloud app helped PacSun upgrade their Pinterest presence and get more data on the back end. Improved visibility helped the team see Pinterest’s real impact and optimise for even better results, at lower costs. New data showed that Pinterest was driving significantly higher impact than the team previously realised: 3.5x more site visits and 7x more attributed conversions.5
Clear, actionable results—even without traditional cookies
Measure campaign impact
Before you begin, make sure to implement the API for Conversions. This safeguards conversion tracking so you see the true impact of Pinterest ads. Once campaigns are live, use Pinterest Analytics for quick gut checks and campaign wrap reports.
Experiment and optimise
Test and learn so you can keep improving results over time. Solutions like incrementality tests help you isolate individual variables and iterate for future flights.
Assess channel impact
Develop a measurement system of truth that shows Pinterest’s impact relative to other touchpoints. Our approved measurement partner can help you run studies like multi-touch attribution or media mix modelling.
Jump-start success with our performance framework
We coach clients to success with our Path to Performance framework, summarised below. These tips are rooted in real platform data, and can help you optimise your campaign structure, testing strategy and creatives.
Traffic
Use formats designed for action with interactive elements and clear CTAs. Pick your favourite layout, then optimise your links for even better results.
Carousel ads
Show multiple related images in a single ad
Collections ads
Mix images and video in the same ad unit
Direct links
Streamline the customer journey with a single click from Pinterest to your site or store
Mobile deep links
Bring people directly to a URL in your native app
Traffic case study
One small change, 130% more site visits
Pinterest Performance Marketing
German fashion brand C&A knew their audience uses Pinterest to shop. They were reaching valuable customers on the platform, but wanted to boost outbound traffic to their own retail site.
Adding direct link to traffic ads did the trick—and more. This simple swap made it easier for people to go from C&A’s ad to specific products or brand pages on their website. In all, they saw huge results from updated ads: 130% more site visits at a 57% lower CPC.6
Clear, actionable results—even without traditional cookies
Measure campaign impact
Before you begin, make sure to implement the API for Conversions. This safeguards conversion tracking so you see the true impact of Pinterest ads. Once campaigns are live, use Pinterest Analytics for quick gut checks and campaign wrap reports.
Experiment and optimise
Test and learn so you can keep improving results over time. Solutions like incrementality tests help you isolate individual variables and iterate for future flights.
Assess channel impact
Develop a measurement system of truth that shows Pinterest’s impact relative to other touchpoints. Our approved measurement partner can help you run studies like multi-touch attribution or media mix modelling.
Jump-start success with our performance framework
Pinterest Performance Marketing
We coach clients to success with our Path to Performance framework, summarised below. These tips are rooted in real platform data, and can help you optimise your campaign structure, testing strategy and creatives.
Adopt a holistic strategy
Optimise your product feed
Layer audiences and placements
Tailor creatives to lower funnel mindsets
Start a campaign
